Enter the cohort's metrics
Provide activation rate, day-30 retention, revenue per user vs. average, and breadth of feature usage.
BEHAVIORAL COHORT VALUE SCORE
Cohort Pilot
Enter a cohort's activation, retention, revenue, and feature-usage signals to get a calculated value score showing how this cohort compares.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate a value score
Each metric is weighted equally, with a boost for larger cohorts that already score well, since scale adds strategic weight.
See where this cohort stands
The result tells you whether this is a high-, moderate-, or low-value cohort and what to investigate next.
Continue learning: Activation as a product-market-fit signal · MVP UX metrics founders should measure
Frequently asked questions
Does this create the cohorts automatically from raw data?
No — you provide the summary metrics for a cohort you've already defined. Automatically segmenting users into behavioral cohorts from raw event data requires a dedicated analytics platform.
How many cohorts should I compare?
Run this once per cohort and compare the resulting scores. Comparing 3-5 cohorts side by side usually reveals the clearest pattern.
Why does cohort size affect the score?
A large cohort performing well is more strategically significant than a small one with the same metrics, so size adds a modest boost only when the underlying metrics are already strong.
How We Compare
| Feature | MVPHub | Amplitude | Mixpanel |
|---|---|---|---|
| Quick single-cohort value check | Included | Limited | Limited |
| Automated cohort creation from raw event data | Not included | Included | Included |
| Continuous cross-cohort comparison dashboards | Not included | Included | Included |
| No signup required | Included | Not included | Not included |
Amplitude and Mixpanel automatically build behavioral cohorts from raw event data and offer continuous comparison dashboards. MVPHub gives a fast, transparent value score for one cohort using metrics you already have.
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