List your candidate products
Up to three products you suspect compete with you.
COMPETITOR MATCH SCORING
Direct Competitor Identifier
Score up to three candidate products on target-user overlap and core-problem overlap to see which are genuinely direct competitors, which are adjacent, and which aren't competitors at all.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Rate the overlap
Score each on target-user overlap and core-problem overlap out of 100.
See the classification
Each candidate is scored and classified as direct, adjacent, or not a competitor.
Continue learning: A market validation framework for startups · How to validate a SaaS idea without a full product
Frequently asked questions
What makes a competitor 'direct' rather than 'adjacent'?
A direct competitor scores high on both serving the same target user and solving the same core problem. Adjacent competitors overlap on one dimension but not both.
Why weight problem overlap slightly higher than user overlap?
Two products can share an audience but solve different problems for them — sharing the exact problem is the stronger signal of direct competition.
How do I estimate the overlap percentages?
Compare their marketing site's stated audience and use case to yours. Sales call mentions of alternatives are a strong real-world signal too.
Should I include indirect substitutes like spreadsheets?
Only if they genuinely solve the same core problem for the same user — otherwise they usually score low enough to land in 'not a competitor', which is the correct outcome.
How We Compare
| Feature | MVPHub | Crayon | G2 |
|---|---|---|---|
| Weighted match scoring per candidate | Included | Not included | Limited |
| Live competitor tracking | Not included | Included | Not included |
| Category/alternatives listings | Not included | Not included | Included |
| Direct/adjacent/not classification | Included | Not included | Not included |
Crayon tracks competitors continuously and G2 lists category alternatives. MVPHub gives a quick, transparent match score for the specific candidates you're evaluating.
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