Set your LOI target
How many signed letters of intent do you need for a confident go decision?
B2B BUYING SIGNAL PLAN
Letter-of-Intent Planner
Enter your target LOI count, the commitment level you're requesting, and your decision-maker access level, to get an LOI-campaign feasibility score and a structured outreach plan outline.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
Define commitment and access
What level of commitment are you asking for, and how warm is your access to decision-makers?
Get a feasibility score
See expected conversion, required prospect pool, and next steps.
Continue learning: How to validate a SaaS idea without a full product · Customer interviews before building your MVP
Frequently asked questions
Why does a paid commitment convert lower than verbal interest?
Asking for a deposit or pilot fee filters out low-intent prospects — fewer people say yes, but a yes is a far stronger validation signal.
What's a realistic LOI conversion rate?
It varies widely by relationship warmth and ask size — this tool uses conservative benchmarks (3-25% depending on commitment level and access) as a planning starting point, not a guarantee.
Does this tool draft the actual LOI document?
No — it plans campaign feasibility and outreach volume. You'll still need to draft the LOI document itself with your own or legal counsel's language.
What if my pool is too small to hit target?
The tool shows the required pool size for your target — use it to decide whether to expand outreach, warm up introductions, or lower the ask.
How We Compare
| Feature | MVPHub | HubSpot | Notion |
|---|---|---|---|
| Feasibility scoring by commitment/access | Included | Not included | Not included |
| Outreach sequence automation | Not included | Included | Not included |
| Freeform campaign tracking | Not included | Limited | Included |
| Required-pool calculation | Included | Not included | Not included |
HubSpot automates outreach sequences and Notion tracks campaigns freeform, but neither computes LOI feasibility from commitment level and access. MVPHub gives that planning number up front.
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