Anchor the range
Your low and high price anchors seed four realistic reference points spanning "too cheap" to "too expensive."
Free MVP pricing tool
Price Sensitivity Survey Builder
Generate a four-question Van Westendorp price sensitivity survey that finds the acceptable, expensive, and prohibitively expensive price points for your product.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Set your pricing range and audience
Describe what you are pricing, who you are asking, and a rough low and high price anchor to seed realistic reference points.
Your calculated result
Your result
0/100
Planning score
Recommended next actions
How it works
Generate the four questions
The tool writes the classic Van Westendorp price sensitivity questions worded around your product and audience.
Estimate the acceptable range
The bargain and getting-expensive reference points define a likely acceptable price band, with a score showing how wide that agreement is.
Frequently asked questions
What is the Van Westendorp method?
A pricing research technique that asks four questions about when a price feels too cheap, a bargain, getting expensive, and too expensive, then finds where those curves intersect.
Do I need real pricing data to use this?
No. A rough low and high anchor based on competitor pricing or your cost basis is enough to generate realistic reference points for respondents to react to.
How many responses do I need?
At least 40–50 completed responses per segment gives a usable price curve; fewer than 20 tends to be too noisy to trust.
Should I show respondents my actual price?
No. The method only works if respondents answer without anchoring on a price you have already suggested.
What does the acceptable-range width score mean?
It shows how wide the gap is between "starting to feel expensive" and "a bargain." A narrower range means respondents agree more tightly on fair pricing.
Can I use this for feature-level pricing, not just a whole product?
Yes — describe the specific feature or tier in the product field and the questions will be worded around it.
How we compare
| Capability | MVPHub | SurveyMonkey | Typeform |
|---|---|---|---|
| Pre-written Van Westendorp question set | ✓ | × | × |
| Instant acceptable-range estimate | ✓ | × | × |
| Survey distribution and response collection | × | ✓ | ✓ |
| No signup required to build the questions | ✓ | × | × |
MVPHub instantly drafts the four Van Westendorp questions and an acceptable-range estimate from your inputs. SurveyMonkey and Typeform are general survey platforms you can use to actually field the questions once written.