Extract the core behaviour
The idea and audience are used to identify the underlying behaviour or task, since good research questions ask about what people actually do, not what they imagine they might do.
Free MVP research tool
Research Question Generator
Convert a vague product idea into a set of neutral, answerable market-research questions covering behaviour, pain, alternatives, and willingness to pay — free of leading or hypothetical phrasing.
- Calculated instantly from your inputs
- No signup or data submission
- A focused next step for MVP planning
Your entries remain in this browser session and are not sent to MVPHub.
Your inputs
Describe your product idea
Enter the idea, target audience, and what you most need to learn. The tool generates neutral, non-leading questions across four research areas and flags any leading language it detects.
Your calculated result
Your result
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Planning score
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How it works
Generate across four research areas
Questions are drafted for context and current behaviour, pain and frequency, current alternatives, and willingness to pay — ordered from concrete past behaviour to more abstract future intent.
Screen out leading and hypothetical phrasing
Every generated question is checked against a leading-language pattern list (e.g. "would you love," "don't you think") so what you take into interviews or surveys stays neutral and less prone to biased answers.
Frequently asked questions
Why avoid hypothetical questions like "would you use this"?
People are poor predictors of their own future behaviour, especially for something they have not experienced. Asking about past behaviour is more reliable than asking about hypothetical intent.
What makes a question "leading"?
A question is leading if it suggests the answer the asker wants, such as "wouldn't it be great if..." — it primes agreement rather than measuring an honest, independent reaction.
Should I ask all these questions in one interview?
Not necessarily — pick the subset matching your current focus. Early-stage research usually prioritises problem and alternatives questions before willingness-to-pay questions.
Can I use these in a survey instead of an interview?
Yes, though open-ended questions work better in interviews where you can follow up. For a survey, consider converting some into multiple-choice or scaled versions.
What if my idea description is too vague?
The more specific your idea and audience, the sharper the generated questions will be — a one-line idea still works, but adding the target audience noticeably improves question quality.
How we compare
| Capability | MVPHub | ChatGPT | SurveyMonkey question bank |
|---|---|---|---|
| Structured across 4 research areas automatically | ✓ | — | × |
| Leading-language detection built in | ✓ | × | × |
| General-purpose open-ended question drafting | — | ✓ | × |
| Pre-built survey question templates | × | × | ✓ |
MVPHub generates and screens research questions from your idea in a structured, repeatable way. ChatGPT can draft similar questions with the right prompting, and SurveyMonkey offers generic templates rather than questions tailored to your specific idea.