Enter your test's sample sizes and results
Control and variant sample sizes, conversion rates, test duration, and any unusual traffic are each entered.
A/B TEST VALIDITY CHECK
Enter your A/B test's sample sizes and results and get a calculated validity score flagging whether the result is safe to trust.
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Complete every field. The result updates only when you choose Calculate.
Control and variant sample sizes, conversion rates, test duration, and any unusual traffic are each entered.
A two-proportion z-test checks significance at 95% confidence, while sample size, traffic balance, test duration, and traffic anomalies are checked against common validity rules.
The result lists exactly which risk factors were found — small sample, imbalanced split, short duration, unusual traffic, or lack of significance — so you know what to fix before trusting the result.
Continue learning: How conversion rates support MVP market validation · Which MVP metrics matter?
A simplified two-proportion z-test comparing control and variant conversion rates, checked against a 95% confidence threshold (z ≈ 1.96). It's a genuine, if simplified, statistical computation from your actual sample sizes and conversion rates — not a hardcoded verdict.
A test run for under a week can be skewed by day-of-week effects (e.g. weekday vs. weekend behavior) even if it reaches significance early. Variant Guard flags short-duration tests as a risk factor regardless of the z-score.
Anything that could bias the sample independent of the variant itself — a traffic spike from a press mention, a partial outage affecting one group more than the other, or a marketing campaign that changed the visitor mix mid-test.
No. It's a fast, manual sanity check using numbers you already have. A dedicated experimentation platform will run more rigorous sequential testing and correct for multiple comparisons automatically.
| Feature | MVPHub | Optimizely | VWO |
|---|---|---|---|
| Quick single-test validity check | Included | Limited | Limited |
| Named risk factors (sample size, imbalance, duration, traffic) | Included | Limited | Limited |
| Automated experiment running and traffic splitting | Not included | Included | Included |
| Sequential testing and multi-variant support | Not included | Included | Included |
Optimizely and VWO run and split experiments automatically with more rigorous sequential statistics once integrated. MVPHub gives a fast, manual validity check for a test you've already run, using the numbers you already have.
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