B2B CHAMPION SIGNAL

Champion Finder

Enter one contact's usage, invitations, feature adoption, and engagement inside a B2B customer account to get a calculated champion-strength score.

  • Uses your inputs in a transparent calculation
  • Instant result with practical next steps
  • No signup required

Planning guidance only. Validate important decisions with customer evidence and your delivery team.

How it works

1

Enter what you know about this contact

Login frequency, how many teammates they've invited, how many core features they use, seniority, and proactive engagement.

2

We calculate a champion-strength score

Usage frequency, invites, feature breadth, seniority, and proactive engagement are weighted together into one 0-100 score.

3

Get a specific relationship-building action

The next steps match the score, from advisory-board invitations for strong champions to targeted nurturing for emerging ones.

Frequently asked questions

Why do invites matter for champion strength?

A contact who brings teammates into the product is expanding your footprint in the account and putting their own reputation behind the tool — a strong behavioral signal of advocacy.

Does seniority alone make someone a champion?

No — a senior contact with low usage and no proactive engagement scores lower than an engaged team lead. Seniority amplifies influence, but usage and engagement are what make someone a real champion.

Is this a replacement for a CRM's relationship-mapping feature?

No. It's a quick per-contact check using details you already know. A CRM or customer success platform tracks this automatically across every contact in every account.

What if I have multiple potential champions in one account?

Score each one separately — this tool is designed for a single contact at a time so you can compare and prioritize which relationship to invest in first.

How We Compare

Feature MVPHub GainsightVitally
Quick single-check champion strength score Included Limited Limited
No signup or integration required Included Not included Not included
Automated relationship mapping across all accounts Not included Included Included
Continuous usage and engagement tracking Not included Included Included

Gainsight and Vitally track relationships and engagement automatically across your entire customer base once integrated. MVPHub gives a fast, manual per-contact check using details you already know.

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