Enter the user's activity signals
Login frequency, feature breadth, support ticket volume, and usage trend are each scored.
BEHAVIORAL SEGMENTATION
Segment Spark
Enter a user's activity signals and get a calculated behavioral segment — power user, dormant, struggling, feature specialist, or likely churner.
- Uses your inputs in a transparent calculation
- Instant result with practical next steps
- No signup required
Planning guidance only. Validate important decisions with customer evidence and your delivery team.
YOUR INPUTS
Build your result
Complete every field. The result updates only when you choose Calculate.
How it works
We calculate engagement and friction scores
Signals are combined into engagement and friction scores, then matched against rules for each segment.
Get a segment and a tailored action
The result names the closest-matching segment — power user, dormant, struggling, feature specialist, or likely churner — with next steps for that segment.
Continue learning: MVP UX metrics founders should measure · Measuring product-market fit at MVP stage
Frequently asked questions
How many segments does this tool detect?
Six: power user, feature specialist, struggling user, likely churner, dormant customer, and steady user (the default when no strong signal is present).
Is this the same as clustering algorithms used by analytics platforms?
No. This uses transparent rule-based thresholds on the four signals you enter, not unsupervised clustering across your full user base. It's meant as a fast single-user check, not a full segmentation model.
Can I use this for a whole cohort at once?
Not directly — it scores one user at a time. Run it per user, or per representative account, to spot-check how your existing segmentation holds up.
How We Compare
| Feature | MVPHub | Amplitude | Mixpanel |
|---|---|---|---|
| Quick single-user segment check | Included | Limited | Limited |
| No signup or SDK install required | Included | Not included | Not included |
| Automated segmentation across your full user base | Not included | Included | Included |
| Cohort analysis and behavioral clustering | Not included | Included | Included |
Amplitude and Mixpanel automatically segment and cluster your entire user base once integrated. MVPHub gives a fast, manual segment check for a single user using signals you already know.
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